Elly and i Privacy Policy

Effective date: 13 September 2026

1. About Elly and i and this policy

Ellian Inc. ("we", "us" or "our") operates the Elly and i app and the website ellyai.me. We are responsible for the personal information handled through them.

This policy explains how we collect, use, disclose, store and protect personal information when you use Elly and i or ellyai.me.

Elly and i is an adult wellbeing and reflection support service. It is not a medical device, healthcare provider, therapist, psychologist, psychiatrist, crisis service or emergency service. It does not diagnose, treat, cure or prevent illness or any condition. Seek advice from a qualified professional about any health concern. In an emergency, contact local emergency services.

Elly and i is intended only for people aged 18 and over.

The voice and appearance used by Elly and i are based on licensed materials. We do not create a voiceprint of you.

2. At a glance

• We collect information needed to create and operate your account and provide personalised conversations.
• Conversations can include sensitive information, including information about how you are feeling or your health. We handle it only with your consent and to provide the service.
• We do not use your audio, messages, transcripts, conversation memories or related data to train or improve AI models.
• Most processing occurs overseas through service providers in the United States and Singapore.
• You can request deletion of your account and associated personal information at ellyai.me/delete-my-data.
• We do not sell personal information, show advertising, or track you across other apps or websites.

3. The personal information we collect

Account and profile information may include your email address, optional first name, optional profile photo selected through your device's system photo picker, preferred language, onboarding answers, and your confirmation that you are 18 or over and when you gave it.

We also collect session metadata, such as session timestamps, session length, session type and technical logs.

Your conversations with Elly and i may include the voice you speak, the text transcript of what you say, and Elly and i's responses. Delphi may derive conversational memories, summaries and personalisation so Elly and i can maintain continuity across your conversations. Conversations may contain sensitive information.

The app database holds session metadata only. It does not store your voice audio or cache transcript or conversation-memory content. Transcripts and conversational memories are held by Delphi.

Subscription and billing information. Apple and Google process purchases. We do not receive or store payment-card details. RevenueCat records subscription status using an app-specific user identifier and store receipt, not your card data.

Device and technical information. The Elly and i app does not include crash-reporting, analytics or advertising SDKs. It does not use advertising identifiers or track you across other apps or websites. Delphi uses its own operational analytics and error-monitoring tools to run its platform.

If reminders are offered and you turn them on, we use a push-notification token to deliver them. If you do not enable reminders, no push token is collected.

If you use the ellyai.me contact form, we collect your name, email address and message. The website links to the Apple App Store and Google Play, and does not embed other third-party content.

4. Voice, transcription and how Elly and i's voice works

Understanding what you say. When you talk to Elly and i, your speech is streamed to Delphi and converted to text by a speech-to-text provider that Delphi engages. This is how Elly and i understands you.

Producing Elly and i's voice. Spoken replies are generated separately. Delphi uses a voice-synthesis provider to turn Elly and i's text responses into speech using a licensed voiceprint. The voice-synthesis provider receives text and the licensed voiceprint. It does not receive your voice.

We do not create a voiceprint of you or use your voice to identify you. Your voice is used to understand what you say and operate the conversation.

The app does not store your voice audio. It streams from your device through Delphi's in-app component to Delphi and does not land on Ellian Inc.'s app servers or database. Delphi may briefly retain raw audio in operational, debugging or quality logs. It does not use that audio to train AI models.

5. Sensitive information and your consent

Conversations with a wellbeing service can reveal sensitive information, for example information about your mental or physical health, feelings or personal circumstances. We treat this as sensitive information.

We collect sensitive information only where you choose to share it in a conversation and only to provide the service. By using the conversation features, you consent to Ellian Inc. and Delphi handling this information for that purpose. You can stop at any time and request deletion of your account. We do not use sensitive information for advertising and do not sell it.

6. How we use your information

We use personal information to:

• provide and personalise conversations and maintain continuity through conversational memories;
• operate voice input and transcription;
• create and manage your account and confirm your 18+ eligibility;
• process subscriptions through app stores and RevenueCat;
• keep the service secure and reliable and diagnose problems;
• respond to enquiries and content you report or flag; and
• comply with legal obligations.

We do not use your conversations to train or improve AI models, sell personal information, show advertising, use advertising identifiers, or track you across other apps or websites.

7. AI, automated processing and training

Elly and i's replies are generated using AI through Delphi's platform.

Your audio, messages, transcripts, conversation memories and information derived from them are not used to train, fine-tune or improve any AI model. Delphi keeps customer content in a private, per-customer store. Operational debugging, safety moderation, error monitoring and aggregate analytics are kept separate from model training.

Elly and i uses automated processing to generate conversational responses and personalisation. It does not make automated decisions that produce legal or similarly significant effects about you.

8. Who we share your information with and overseas processing

We share personal information only with service providers that help us run Elly and i and where required by law. We do not sell it. Our principal service providers are:

Processing occurs in the United States and Singapore. Delphi processes and stores conversation content on United States cloud infrastructure. Supabase stores account, profile and session-metadata records in Singapore. Information is encrypted in transit and at rest by the relevant providers.

Delphi engages suppliers for hosting, speech-to-text, AI model inference, search, analytics, error monitoring, messaging and billing. Those providers operate under contractual terms that prohibit using customer content for AI training and advertising use.

9. Access by staff and contractors

Authorised Ellian Inc. personnel and contractors, and authorised Delphi personnel, may access conversations only on a restricted, need-to-know basis for approved support, safety, legal or technical purposes. Delphi applies least-privilege access controls, multi-factor authentication and audit logging to its systems.

10. How we keep your information secure

The app uses HTTPS/TLS encryption. The app database and relevant provider systems use encryption at rest, access controls and other safeguards. No method of transmitting or storing information is completely secure, but we take reasonable steps to protect your information.

11. How long we keep your information

• Account and profile information, onboarding answers and session metadata are kept until you delete your account, unless we need to keep particular information for legal, security or other legitimate purposes.
• Transcripts and conversation memories are held by Delphi for the term of Ellian Inc.'s agreement with Delphi, plus up to 30 days for live data and derivative artefacts. Backups are overwritten on rolling schedules.
• Voice audio is not stored by the app. Delphi may briefly retain it in operational logs for debugging and quality purposes.
• Your 18+ confirmation is kept while your account exists and as needed to meet legal and eligibility obligations.
• Apple, Google and RevenueCat retain billing and subscription records under their own policies. We cannot delete those records.

12. Deleting your account and data and your choices

You can request deletion of your Elly and i account and associated personal information at ellyai.me/delete-my-data. Send the request from the email address linked to your account to delete-my-data@ellyai.me.

We verify the request, delete the Elly and i account, profile, authentication data and session metadata held in our app systems, and instruct Delphi to delete the associated transcripts, conversation memories and related data it holds for us. We aim to action eligible requests within 30 days.

Deleting an Elly and i account does not automatically cancel an Apple App Store or Google Play subscription. Manage subscriptions through the relevant app store. Apple, Google and RevenueCat retain billing and subscription records under their own policies.

You can decline or turn off optional items, such as a profile photo or reminders, and stop conversations at any time.

13. Your privacy rights

You may ask to access or correct the personal information we hold about you, request deletion, or make a privacy complaint. Contact us using the details in section 16. We will respond within a reasonable time and within any timeframe required by law.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at oaic.gov.au or the Office of the Privacy Commissioner in New Zealand at privacy.org.nz.

14. Data breaches

We maintain safeguards to protect personal information. If an eligible data breach occurs, we will notify affected individuals and the relevant regulator as required by law.

15. Children

Elly and i is only for people aged 18 and over. It is not directed to children and we do not knowingly collect personal information from anyone under 18. If we learn that someone under 18 has created an account, we will close it and delete the associated information

16. Contact us

For questions, requests or complaints about this policy or your personal information, contact:

Ellian Inc.
Unit 3005, 15 Manning Street
South Brisbane, Queensland 4101
Australia
Email: hello@ellyai.me
Telephone: +61 (0) 414 223 371